The Canola Council of Canada (CCC) has outlined new directions the organization will take in 2019 and beyond to respond to the changing priorities and needs of the Canadian canola value chain.

The revised work plan is based on the CCC’s recently completed Priorities Review, which was led by the CCC board of directors.

Speaking at the Canola Industry Meeting in Saskatoon, CCC president Jim Everson said the new work plan builds on CCC’s core strengths and the efficiencies made possible by partnership.

“We’re very pleased that all segments of the value chain are fully behind the direction we are taking,” Everson said. “It’s a direction that will enable us to continue our record of leadership, while enhancing our partnerships.”

Resources are now more tightly focused on the industry’s current priorities and the CCC programs most valued by members.

“What we heard from members is that their opportunities and challenges have changed over time, but the commitment to value chain partnership and private sector leadership is as strong as ever,” says CCC chair David Dzisiak. “With their input, we determined that the Keep it Coming 2025 strategic plan should remain our industry’s roadmap, and we will reset our priority activities to better respond to today’s needs.”

Several changes now underway:

- The CCC will continue its leadership in market access and competitiveness, working in close partnership with allied organizations to coordinate activities and maximize impact. Key partnerships include the Canadian Agri-Food Trade Alliance, Canada Grains Council, Canadian Canola Growers Association (CCGA) and Canadian Oilseed Processors Association.

- CCC crop production and innovation is focused on maintaining and building the supply of canola for the Canadian canola industry. CCC activities will align on research leadership and coordination, knowledge creation and transfer, preparing for emerging threats and supporting regulatory and market access efforts. The private sector agronomist community will play a larger role in knowledge transfer and amplification of best management practices, guided by a new CCC Sustainable Supply Committee.

- Consumer-oriented promotion programs will be discontinued in established canola markets. Marketing activities will focus on maintaining and nurturing the Canadian canola brand in established markets. The CCC will be working with the CCGA to develop and deliver a program for canola brand promotion and awareness in new and emerging markets.

- The organization’s funding formula will be more stable and predictable, with the annual budget aligned to the new priorities. Producer groups will fund half of the CCC’s core budget, and industry will provide the other 50 per cent. The core budget for 2019 will be $5.2 million, adjusted from $8.7 million in 2017.

- The CCC will share some costs with other organizations through new service agreements and collaborations. Some activities will be transferred to other organizations or wrapped up completely, allowing the CCC to focus its budget on programs of greatest importance to all value chain members.

“Our Priorities Review has re-energized the Council,” said Everson. “We have unanimous support from our board, a renewed sense of purpose and the confidence that we are providing value to our members.”

More Ag News

Enlist E3 Soybeans Coming To Canada

Corteva Agriscience, a division of DowDuPont, has announced plans for the commercial launch of Enlist E3 soybeans in Canada, Brazil and the United States beginning in 2019. Enlist E3 soybeans…

Ag Outlook 2019-2020 Market Forecast

Neil Townsend, FarmLink’s Senior Market Analyst, says he’s a little bearish going into the 2019-20 crop year, noting that farmers may be yielding their way to success. “Some of the yields on the…

Soybean Growers Experienced Lower Yields, Green Seed In 2018

Soybeans was one of the many crops affected by dry conditions last year. Cassandra Tkachuk, production specialist with Manitoba Pulse and Soybean Growers (MPSG), talked about the 2018 growing season…

Manitoba Pork Assists In Alberta PED Investigation

It was revealed last week that the Porcine Epidemic Diarrhea virus (PEDv) was discovered for the first time in Alberta. The first Canadian PED case was confirmed in Ontario back in 2014, and has…

Keystone Potato Producers Supports STARS

Keystone Potato Producers Association (KPPA) has made the decision to provide annual financial support to STARS. The move was made at their recent AGM in Portage La Prairie, where members unanimously…

Hensall Co-op Acquires ILTA Bean Plant At Bloom, MB

Hensall District Co-op has acquired ILTA Grain Inc's edible bean processing plant located at Bloom, Manitoba, including a satellite receiving station at Miami. The facility has the capacity to…

Dairy Farmers of Canada Questions The New Food Guide

The revised Canada Food Guide set to be released later this month has Dairy Farmers of Canada worried about the future health of Canadians. The national farm organization says Health Canada plans to…

Federal Government Funds Crop Research

On Tuesday, Minister of Agriculture and Agri-Food Lawrence MacAulay, announced a federal investment of up to $39.3 million to four science clusters including barley, wheat, diverse field crops and…

New Food Safety Regulations In Effect

Canada's new Safe Food for Canadians Regulations (SFCR) are now in effect. The regulations are consistent with international standards and focus on prevention and allowing for faster removal of…

Bayer Commends Health Canada On Glyphosate Review

Last week, Health Canada backed up its 2017 decision that glyphosate does not pose a risk to human health or the environment when used as directed. "We're very pleased with the announcement and fully…

PembinaValleyOnline.com is your only local source for community news and information such as weather and classifieds.

Login