Cattle producers are learning more about the Verified Beef Production Plus program (VBP+).

Renewals Coordinator with Verified Beef Production, Ricki Fleming, says the program is a third party verification which allows producers to prove to consumers they're raising cattle to the highest animal care, food safety and environmental standards.

"As producers, we know that we're doing all the right things, but some of the things that we may lack on is the documentation and record keeping of practices that we're doing, so part of the training of this was helping remind people of the importance of record keeping and documenting important information."

Fleming says, VBP+ isn't about changing the way people raise beef, it's about documenting and taking credit for the work they're already doing.

She adds, the program is being used in the Canadian Beef Sustainability Acceleration (CBSA) pilot where they've created a sustainable beef supply chain.

Producers are paid a credit on cattle which make it through the chain all the way to the plate.

"The CBSA pilot was initiated by Cargill to figure how they can build a supply for sustainably raised beef," Fleming says. "They've used verified beef plus as a model to be able to document and track the livestock that goes through a sustainable beef supply chain."

On the CBSA pilot website, they reported producers were paid $10.00 for every animal which made it through the supply chain in the first quarter. The credit increased to $20.11 per head during the second quarter of the pilot, and in the third quarter, the credit fell slightly to $18.52.

They say, payments will change because of factors like the total number of qualifying animals, beef demand and cattle weights.

More Ag News

McDonald's To Reduce Antibiotic Use

McDonald’s has announced a policy to reduce the overall use of antibiotics important to human health, which applies across 85% of the company's global beef supply chain. According to the World Health…

Conservation Awards Handed Out

The Manitoba Conservation Districts Association (MCDA) handed out its annual awards at a banquet held earlier this week in Brandon. Kathi Furniss of the Pembina Valley Conservation District picked up…

Manitoba Beef Producers Working With Vets To Help Producers Export To EU

Manitoba Beef Producers (MBP) and the Manitoba Veterinary Medical Association (MVMA) are working to ensure that local producers who wish to see their beef potentially enter the European Union (EU)…

Producers Flock To Winnipeg For Prairie Livestock Expo

It was a full house Wednesday at the Victoria Inn Hotel & Convention Centre in Winnipeg for the Prairie Livestock Expo, formerly known as Hog and Poultry Days. The multi-species event is a chance for…

Canadian Meat Council Disputes Food Price Report Findings

The Canadian Meat Council (CMC) says the 2019 Canada Food Price Report, released last week, makes assumptions that the cost of meat is set to fall because Canadians are adopting plant-based diets.…

Government Invests In Swine Health Surveillance

The Government of Canada has announced it will invest up to $1.5 million in the Canadian Pork Council (CPC) to adopt a virus detection system to support animal health. Funded under the Canadian…

CFA Welcomes Senate Committee's Report On Climate Change

In a report released Tuesday, the Senate Committee on Agriculture and Forestry says the federal government must protect Canada’s agriculture and forestry sectors from rising costs associated with the…

USDA Releases 'Vanilla' Dec WASDE Report

'Vanilla' is the term being used to describe the United States Department of Agriculture's (USDA) December World Agricultural Supply and Demand Estimates (WASDE) Report. That from Dan Basse,…

Province's Conservation Trust Now Accepting Proposals

The Manitoba government is looking for projects that conserve and enhance natural infrastructure and support the Made-in-Manitoba Climate and Green Plan. “When we launched the Conservation Trust, we…

Fall Cattle Run Winding Down

The fall cattle run is slowly coming to a close. Brian Perillat is a senior analyst with Canfax. "Certainly volumes have eased up quite a bit, maybe half of where they were in the peak run. The last…

PembinaValleyOnline.com is your only local source for community news and information such as weather and classifieds.

Login