The Canadian Roundtable for Sustainable Beef (CRSB) is launching the Certified Sustainable Beef Framework Thursday in Edmonton.

Chair of the Roundtable Cherie Copthorne-Barnes says the Framework is the first of it's kind in the world.

"What we've done is create the Framework that other programs that already exist out there can fill into. We've created the indicators that are going to be necessary for producers and processors to be able to align with in order to call their product sustainable."

CRSB is a collaborative group of members who have come together to help define what sustainable beef looks like in Canada, says Copthorne-Barnes.

"We are made up of all portions of the beef value chain, basically from producers, processors, industry organizations, we have environmental and conservation groups with us, and we also have retail and food service partners, and ag business partners as well."

Copthorne-Barnes says the definition of sustainable, which has been passed onto the CRSB by the Global Roundtable for Sustainable Beef, is being economically sound, environmentally stable, and socially responsible.

"The principles are the main things the indicators (of the Framework) are built under. Those are areas of natural resources, people in the community, animal health and welfare, and innovation and technology."

Copthorne-Barnes says producers need to be taking a look at the programs they're already on.

"VBP+ will be a very strong candidate. They have been working very closely with us, and so therefore, anyone who is on VBP+, will be able to use the sustainability claim."

She says, there's other programs they're working with right now, to see how they align with the equivalency.

"The idea is to have the programs not duplicate efforts, but really engage other programs and bring them together, and streamline a lot of what producers are up to, so that we can enhance efforts, and deliver that to consumers."

She says the program has been in the works for over two years, which is pretty quick compared to other organizations on the international stage.

"In Brazil, or the Rain Forest Alliances, those types of organizations take upwards of 10 years to do what we've done in two. A lot of it's because of who's at the table. We've learned that we need to have everyone at the table and get that collaborative efffort at the table."

The launch will be focused on producers and certification bodies, as a supply of sustainable beef will need to be built before launching it to consumers.

More Ag News

Mental Health First Aid Program Announced

The Do More Agriculture Foundation and Farm Credit Canada are teaming up to provide mental health first aid training to agriculture communities. The 2-day Mental Health First Aid program will teach…

Harvest Efforts Continue To Support Canadian Foodgrains Bank

Harvest efforts are continuing in support of the Canadian Foodgrains Bank. Another project was combined this week south of Winnipeg, as the CHIP IN (Creating Hope In People In Need) group harvested…

CFA Focusing On Trade As MP's Return To Ottawa

MP's are back in Ottawa this week after the summer break. Canadian Federation of Agriculture President Ron Bonnett says they'll be keeping a close eye on Bill C-79, which would implement the…
Default Image

Deputy Ag Minister Gingera-Beauchemin Being Honoured

Dori Gingera-Beauchemin, deputy minister for Manitoba Agriculture, is being recognized for her work on Manitoba-Japan relations. She'll be honoured at an awards ceremony hosted by Consul-General…

(VIDEO) City Students Learn About Farming

Students from Winnipeg and rural Manitoba are getting a chance to see what farming is all about this week at the Amazing Agriculture Adventure. The 3-day event, which features a dozen interactive…

Statistics Canada Forecasting Record Corn Crop

Statistics Canada is predicting a record corn for grain crop this year. The agency's model-based principal field crop estimates forecast record production of 14.5 million tonnes of corn for grain.…

Manitoba Beef Producers Welcomes Drought Relief Measures

Due to this year's dry conditions, the province has made changes to the Ag Action Manitoba program to enable funding for water source development, which includes wells and dugouts. Manitoba Beef…

Corn Harvest Begins

The grain corn harvest is underway in Manitoba. "There has been some grain [corn] harvesting happening in the Altona region and also in the Elm Creek region," said Anastasia Kubinec with Manitoba…

Combines Sitting As Of Late

Manitoba Agriculture says there was little to no harvest progress made over the past week because of the rainfall, high humidity and cool temperatures. Progress remains steady at about 65 per cent…

It's Not Too Early To Soil Test

The province's soil fertility specialist John Heard says it's not too early to start soil testing in preparation for fall fertilizer applications. "The best time to sample is close to when the crop…

PembinaValleyOnline.com is your only local source for community news and information such as weather and classifieds.

Login