On Wednesday, the federal government announced an investment of $251,250 to the Canadian Federation of Agriculture (CFA), to support the creation of a Public Trust Strategy.

The project is intended to help the sector meet Canadians current and future needs, by better understanding which values are most important to them regarding food.

"Today's announcement demonstrates the power of partnerships between industry, governments and the many other groups who make up Canada's dynamic agri-food system," said CFA President Ron Bonnett. "This unique project brings together diverse players from across the sector, who understand that our common goal of enhancing public trust isn't something that can be done in isolation. It requires a cohesive and collaborative approach."

The government also announced an investment of up to $190,000 to the Canadian Centre for Food Integrity to implement digital ethnographic and social methodology research to understand the priorities for Canadians related to the food system.

"Public trust is an important base for the future growth, innovation and success of Canada's food system," said Crystal Mackay, President of the Canadian Centre for Food Integrity. "The investment in a better understanding of Canadians' beliefs and values about food is an excellent foundation to lead to actions to address their needs for the future."

These projects are supported under the Canadian Agricultural Adaptation Program.