The owner of HU Livestock in Grunthal says it was because of A&W ads he saw on TV that he started selling Boviglo. 

Boviglo is an all natural probiotic, prebiotic based vitamin and mineral supplement with added plant enzymes, designed to build immunity in livestock. It’s designed to be absorbed into the blood upon contact with the mouth. Harold Unrau says when he found out about the product he tested it in his brother’s feedlot here in Manitoba before testing it at the larger research centre in Lethbridge Alberta to make sure they were satisfied with the data. He explains what the benefits are.

"Cows that are getting it, like I said, dairy cows it’s helping lower their cell count and helping with first-time conceptions when they’re being bred and it’s building their immunity. When you have a stronger healthier animal, you have a lot less issues with health."

Unrau says the price is comparable when you consider your added gains and your health benefits. He notes it's similar to feeding the conventional which is more antibiotic base and Unrau says they do it in a natural form. He notes is getting a lot of local attention.

"A lot of local guys using it, mostly cow-calf operations. They’re giving it to the calves when they’re born and I have a couple of pure bread breeders that are giving it to their bulls and their heifers when they ween them. They’re quite happy with what they’re seeing."

Unrau adds it was because of ads he saw on TV that got him started in this.

"I’ve been seeing the ads from A&W now for quite a while and a lot of people are frowning against the adds but that’s what our consumer wants. Our consumer wants a better, safer, natural product to eat. So you can either fight them or you can provide them the product they want to eat. My take on this whole thing is this is what the consumer wants to eat, this is what we need to produce. That’s why I started doing this, so we can sell more naturally raised beef, pork, chicken."

Unrau says Boviglo is for all bovine and Eberglo, which they also sell, is for hogs, chickens, horses and all other livestock.