Pulse Canada will be adding its name to the partners involved in the Keep It Clean program.

“Farmers recognize that responsible use of crop protection products is critical to keeping markets open for Canadian exports,” says Gord Kurbis, Director of Market Access and Trade Policy for Pulse Canada. “Pulse Canada is pleased to join the Keep It Clean program in 2017. Up-to-date crop protection advisories and accurate use information position Canadian pulse farmers to supply more than 150 export markets around the world.”

The initiative was started by the Canola Council of Canada and expanded with Cereals Canada to emphasize important on-farm decisions to produce quality cereals and canola that meet market requirements.

“Growers play a critical role in ensuring both domestic and export sales of canola, wheat and pulses meet requirements of our customers and their governments around the world,” says Brian Innes, Vice President of Government Relations with the Canola Council. “This partnership allows us to do the best job possible of sharing information on export requirements among the value chain and bring information to growers in a simple and coordinated way.”

Cereals Canada is coordinating with the Prairie Oat Growers Association and the Barley Council of Canada to reach oat and barley growers.

“Canada’s cereal crops are known for their consistency, high quality and cleanliness. The collaboration of the Keep It Clean program helps us preserve Canada’s reputation,” notes Cam Dahl, President of Cereals Canada.  

For 2017, all three organizations will be collaborating to better communicate with growers.

Over 22 million tonnes of cereals, and over 90% of pulses and canola produced in Canada are exported every year.