Morden Police have joined the #nogoodway campaign, a national effort by Special Olympics and the Law Enforcement Torch Run to eliminate the use of the word "retard" from everyday conversation.

Sergeant Sean Aune posed for a photo holding the #nogoodway yellow sign Thursday afternoon, and the photo was posted to Facebook. This is one of the main ways the local department will spread the word about the harmfulness of the R-word.

"Bullying is a huge thing that affects our entire community," said Sgt. Aune.

"Social media is probably a cause of a lot of bullying these days. Now, we're using social media in a positive way to try and fight against [bullying]."

Sgt. Aune suggested that a person being bullied could cause the victim to do the same things to other people creating a negative spiral. Social media and smartphones make bullying quite easy.

"You can just send those comments out now, you don't have to face what you're saying," he said.

Most of the bullying the Morden Police see are children being bullied in schools and their frustrated parents.

The R-word has been reported by Special Olympic athletes as being tremendously hurtful. So, Special Olympics is out to remove it from the nation's lips.

The campaign website explains the effects this way, "regardless of its intended use, the R-word is offensive to Special Olympics athletes. This word invokes memories of bullying, of being demeaned, and of being framed as an outsider not worthy of respect."