Effective immediately Prairie Seed, Libred, Turfbred, and Purebred brands cease to exsist.
C.E.O. Lloyd Dyck says in order to compete in today's marketplace the company needed to be focused yet flexible.
By consolidating under one brand brett young will be able to offer all of its products, formerly under different brands, to their entire retail network.
Dyck adds by managing just one brand, rather than several, it allows the company to dedicate the resources necessary to build strong service support for customers.
He notes overall, the goal is to build better recognition in the marketplace.